The popularity of physical retail stores is rising as shoppers seek real-life experiences after prolonged online engagement. Modern stores integrating digital signage are particularly appealing, helping customers discover new products, enjoy the shopping experience, and often spend more than planned. However, retailers remain cautious about investing in such technology due to concerns over cost, complexity, and staff readiness. Despite this, trailblazing retailers adopting hybrid models and technology report increased profitability and enhanced customer and employee experiences. Expert insights suggest tech-enabled stores can significantly boost profitability, emphasizing the need for strategic investment in digital solutions.

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