Go-to-market (GTM) initiatives are crucial but often slow to show results, leading to wasted resources and lost revenue. A Harvard Business Review survey in April 2022 of 481 executives highlighted that 85% view an effective GTM strategy as vital, yet only 29% believe their company executes it well. Timely insights are essential but lacking, with only half of the respondents able to quickly assess their GTM initiatives. Challenges include outdated structures, unclear goals, and changing buyer behaviors. Advanced technologies like revenue intelligence platforms can provide real-time insights, improving decision-making, agility, and overall GTM effectiveness.

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