The McKinsey whitepaper outlines how enterprises in 2025 will embed data into every decision, interaction, and process. Seven defining characteristics include real-time data processing, flexible data stores, treating data like a product, and expanding the chief data officer’s role to generate business value. Companies will join data ecosystems, automate privacy and security, and use AI to deliver insights at scale. Organizations that act quickly can capture significant value by integrating advanced data practices, empowering employees, and fostering continuous innovation to remain competitive in a data-driven world.

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