The excitement surrounding generative AI (gen AI) is driving organizations to rethink their business strategies, with applications ranging from creating new medicines to enhancing worker productivity. However, this progress comes with new risks and challenges, particularly related to data. Access to relevant, high-quality data is crucial for realizing the potential of generative AI. This article, building on the interactive "The data-driven enterprise of 2025," outlines seven key priorities for executives to address the shifts occurring in business, ensuring they can harness the full value of AI advancements.

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