This CIO–Braze report explains how brands can use data-driven engagement to thrive amid economic volatility. It shows that customer experience now outweighs price and familiarity as a loyalty driver. Brands must integrate real-time analytics, AI, and strong data governance to meet evolving expectations. The paper identifies three imperatives: digital excellence, safe contactless interaction, and dynamic insights. It highlights Braze’s integration and automation capabilities—reducing integration time by 50% and adding $300K in value—and concludes that agile, privacy-conscious data use is essential for sustained CX leadership.

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