This regional brief focuses on how Gulf brands can use data-driven engagement to meet rising digital expectations. It analyzes challenges such as fragmented data and privacy concerns, recommending unified platforms and culturally nuanced personalization. Examples highlight fintech, retail, and telecom sectors adopting omnichannel strategies with SMS, WhatsApp, and in-app messaging. The report stresses trust, localization, and experimentation as pillars for long-term customer loyalty in GCC markets.

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