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The 2024 Cross-Channel Marketing Guide

The 2024 Cross-Channel Marketing Guide

Braze
Pages 11 Pages

This guide explores how brands can unify messaging across email, SMS, push, and in-app channels using Braze’s orchestration tools. It defines key principles of timing, context, and consistency, supported by data-driven segmentation. Case studies show how integrated campaigns outperform siloed efforts in engagement and ROI. The guide concludes with frameworks for lifecycle automation and experimentation, positioning cross-channel cohesion as the foundation for sustained customer relationships.

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