Retailers can leverage their store networks as strategic assets in omnichannel retail to compete with fast delivery services like Amazon. By using stores as fulfillment centers for same-day delivery, retailers can meet customer demands for speed without investing heavily in warehouses. Key areas of focus include enhancing in-store operations, upgrading IT systems for real-time inventory visibility, optimizing store layouts for efficient order packing, and improving last-mile delivery partnerships. This approach provides a cost-effective solution to improve customer experience and increase competitiveness.

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