Retailers are increasingly pressured to provide faster omnichannel delivery as consumer expectations for speed rise, yet many are unwilling to pay extra. Balancing speed with profitability is crucial, as nearly half of shoppers will turn to competitors if delivery is too slow. Key challenges include inventory accuracy, high in-store picking costs, and complex distribution networks. Solutions include optimizing inventory placement, expanding networks with dark stores, and leveraging technology like robotics. Enhancing customer experiences through efficient returns, scheduled delivery, and curbside pickup is also essential.

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