Busted! Five myths about retail media

7 Pages

This paper discusses the growing influence of retail media networks (RMNs) in the advertising landscape and debunks five common myths about them. It highlights that RMNs are not solely dominated by Amazon and are not limited to consumer packaged goods (CPG) companies. The article also explains that the advertising spend on RMNs is largely incremental, not just a reallocation of existing budgets, and that RMNs serve purposes beyond lower-funnel marketing, such as brand building.

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Busted! Five myths about retail media

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