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The Future of Social Commerce Report 2023 & Beyond

The Future of Social Commerce Report 2023 & Beyond

Duel
Pages 36 Pages

Social commerce is predicted to grow from $958 billion in 2022 to $3.37 trillion by 2028. The rise of social media platforms like Facebook, Instagram, and TikTok has reshaped how consumers discover and purchase products. Gen Z and Millennials are the driving force behind this shift, with over 50% using social media to find new products. Trust in user-generated content (UGC) is 2.4 times higher than brand-created content, making influencer marketing a key strategy. Brands must focus on authenticity, controlling the narrative, and leveraging data to succeed.

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