This paper highlights the critical role of User Experience (UX), User Interface (UI), and Usability Testing in driving digital transformation. UX focuses on how users interact with digital products, while UI pertains to visual and interactive elements. Strong UX/UI design enhances customer satisfaction, engagement, and retention. Usability testing ensures products are intuitive, efficient, and user-friendly by identifying issues early. The paper outlines approaches to usability testing and emphasizes the importance of incorporating user feedback. Happiest Minds showcases its expertise in delivering optimized UX/UI and testing strategies to support seamless digital experiences.

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