Usability testing focuses on evaluating how intuitive and user-friendly a product, app, or website is by observing real users as they complete specific tasks. Unlike traditional testing, which checks for functionality, usability testing emphasizes end-user experience, ensuring platforms are easy to navigate and meet user expectations. It helps identify design flaws, improve user comfort, and boost platform efficiency. With 88% of users likely to abandon a platform after a poor experience, usability testing is vital for customer retention. Methods include A/B testing, eye tracking, card sorting, and more—all aimed at enhancing customer satisfaction.

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