The 2023 State of AI in Sales Survey reveals that 95% of U.S.-based sales executives use AI in sales, with 84% utilizing generative AI. Executives emphasize the importance of partnering with AI-focused tech vendors. However, concerns about sales team burnout persist, with 86% noting increased burnout or turnover. Despite this, executives recognize AI's potential to prioritize activities and enhance efficiency, citing it as a key benefit.

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