The report, based on insights from 5,500 sales professionals, highlights key trends in sales. Sales teams are increasingly adopting AI, with 81% using it to enhance data quality, customer personalization, and sales forecasting. Despite rising revenue, sales professionals face challenges like growing customer expectations and competition, with 67% not meeting their quotas. Sales enablement is identified as the top tactic for growth, focusing on training and technology to support sales reps. Employee retention is improving but remains vulnerable to compensation and career advancement issues.

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