The 5th edition of Salesforce's "State of Sales" report, based on a survey of over 7,700 sales professionals, highlights how sales organizations navigate current economic challenges. Key findings include focusing on maximizing value despite economic headwinds, adapting to changing buyer expectations, leveraging sales operations as a strategic business partner, and using enablement tactics to improve sales rep performance. Conducted between August 24 and September 30, 2022, the survey covers diverse sales roles across North America, Latin America, Asia-Pacific, and Europe, revealing that sales teams are increasingly leaning on data-driven insights, efficiency, and strategic alignment to drive customer success in a complex selling environment.

Join for free to read