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State of Commerce

State of Commerce

Salesforce
Pages 36 Pages

The report provides a deep dive into how businesses are navigating the complexities of digital commerce to stay ahead. It examines the strategic moves being made to enhance digital channels, the focus on customer satisfaction and loyalty through optimized post-purchase experiences, and the shift towards data-driven decision making to personalize customer engagement. Additionally, it discusses the rise of digital marketplaces, the growing demand for B2B online sales, and the adoption of headless commerce for greater flexibility and agility.

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