In a customer story, SAP highlights how Gebr. Heinemann, a leading travel retailer, transformed its omnichannel sales environment using the SAP Omnichannel Promotion Pricing solution. Previously, Gebr. Heinemann struggled with fragmented data, manual efforts, and a lack of consistent pricing across its diverse online and offline channels, impacting the customer experience. By implementing SAP Omnichannel Promotion Pricing, the company established a single source of truth for all price master data and promotions in the cloud. This led to automatic calculation of sale prices, 100% increased visibility, and flawless cross-system, cross-channel customer experiences with consistent pricing and promotions. The solution integrated seamlessly with existing SAP applications and allowed for flexible

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