Retailers are facing challenges due to price pressures and market disruption, but personalized customer experiences offer a solution. Personalization enhances customer loyalty, increases sales, and creates differentiation that is hard to replicate. Successful strategies include leveraging customer data for targeted offers, segmenting audiences, and creating omnichannel experiences. Companies like Amazon, Sephora, and Nike have implemented advanced personalization tactics, leading to higher customer engagement and revenue. Retailers must overcome data management challenges and adopt a test-and-learn approach to scale personalization efforts effectively【191†source】.

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