Moving beyond the basics of digital government with personalization.

21 Pages

The research emphasizes digital government personalization as a means to enhance agency efficiency and customer satisfaction. Highlighting the integral role of government services in everyday life, it suggests that personalization can lead to significant improvements in service delivery. With agencies facing choices on building digital foundations, the report by Adobe and Deloitte outlines the benefits of personalization, including increased trust, adoption, and efficiency, while acknowledging challenges like public trust and the need for accessible, reliable information.

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Moving beyond the basics of digital government with personalization.

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