Minimum Viable Data: What You Need to Balance Personalization and Privacy

11 Pages

This Braze white paper outlines how brands can achieve personalization while protecting user privacy. It introduces the concept of “minimum viable data” — collecting only what’s necessary to provide value. The paper details data minimization frameworks, transparent consent strategies, and privacy-first personalization techniques. Case examples demonstrate how using smaller, more meaningful datasets can increase trust, compliance, and engagement while maintaining marketing effectiveness.

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Minimum Viable Data: What You Need to Balance Personalization and Privacy

Minimum Viable Data: What You Need to Balance Personalization and Privacy

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