This joint guide from Braze and Segment explains how brands can unlock marketing agility through unified, real-time customer data. It emphasizes the transition from static data silos to composable architectures, allowing for faster activation, personalization, and optimization. The report features practical strategies for integrating CDPs with engagement platforms to orchestrate adaptive campaigns that scale efficiently. It highlights case studies where agile data pipelines improved ROI, responsiveness, and customer experience.

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