This Braze paper explains how personalization fuels digital transformation by aligning data, technology, and customer expectations. It defines personalization as an operational capability—requiring integrated tech stacks, compliant data collection, and real-time agility. Case studies (Pizza Hut, Grubhub, Bloom & Wild, tiket.com) illustrate 30%+ transaction lifts and massive engagement gains through AI-driven, cross-channel campaigns. The report also outlines IT’s role in supporting data privacy, legacy integration, and measurable ROI. It concludes that scalable personalization, supported by privacy-by-design architecture, is no longer optional but the foundation of modern brand growth.

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