This paper argues that effective information management underpins pharma’s commercial performance. Disconnected systems and siloed data hinder compliance, decision-making, and customer engagement. A modern approach involves harmonized data governance, streamlined workflows, and advanced analytics to ensure accuracy and agility. By centralizing medical, regulatory, and commercial information, organizations reduce risks, accelerate approvals, and improve customer experiences. With rising competition and regulatory scrutiny, strong information management strategies become critical to achieving commercial excellence and sustaining competitive advantage.

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