Details a global pharma company’s transformation from fragmented, legacy data systems to a cohesive enterprise information management (EIM) strategy. With IQVIA’s support, the firm migrated to cloud, deployed modern analytics platforms, and implemented stewardship processes. The program standardized data, built pre-integrated analytics-ready sets for 200+ use cases, and enabled real-time insights across brands. The project improved trust in data quality, enhanced productivity, and scaled analytics while lowering costs through a hybrid onshore-offshore support model.

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