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Leveraging AI/ML to drive commercial success

Leveraging AI/ML to drive commercial success

IQVIA
Pages 12 Pages

Explores the role of AI and machine learning in transforming commercial success for pharma in Canada. Discusses use cases in predictive analytics, customer targeting, and dynamic engagement strategies. Demonstrates how AI/ML can optimize resource allocation, streamline operations, and improve HCP interactions by uncovering actionable insights. Highlights regulatory and market challenges unique to Canada, and emphasizes combining human expertise with AI tools for measurable, scalable business outcomes.

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