Case Study
Driving Launch Success: Best Practices for Emerging Pharma and Biotechs in the Digital Era
veeva.com 1 DRIVING LAUNCH SUCCESS Driving Launch Success: Best Practices for Emerging Pharma and Biotechs in the Digital Era Foundation for Commercial Launch Success 3 Market Readiness 4 Operational Requirements 5 Medical Information Development 5 Customer Data, Territory Alignments, and Prospect Database 6 Commercial Content 8 Third-Party Integrations 8 Successful Launch Execution 9 Customer Success 9 Medac Pharma, Inc. Fast-tracks Successful U.S. Launch of RasuvoTM with Veeva Commercial Cloud 9 Get Your Own Custom Launch Roadmap 9veeva.com 2 DRIVING LAUNCH SUCCESS Overview COVID-19 has caused unprecedented rates of change in the life sciences industry. Established companies and start-ups alike have adapted to emerging engagement trends. Whi