The rise of internet and mobile technology, accelerated by the pandemic, has made social media a key communication tool in healthcare. With 4.15 billion active mobile users, healthcare professionals (HCPs) engage on platforms like Facebook and LinkedIn to share knowledge, discuss policies, and connect with peers. Life science companies are shifting from traditional sales to digital strategies, focusing on Digital Opinion Leaders (DOLs) who influence online conversations. Unlike traditional Key Opinion Leaders (KOLs), DOLs use social platforms to quickly share insights, engage audiences, and drive change. Identifying DOLs involves analyzing their reach, content focus, audience reactions, and impact on healthcare decisions.

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