The healthcare landscape is shifting as more physicians join hospital-owned groups and payer-backed practices, reducing individual prescribing autonomy. To engage healthcare professionals (HCPs) effectively, pharmaceutical companies must adopt strategic approaches. Key strategies include integrating diverse data sources, such as claims and affiliation data, to identify decision-makers; developing differentiated audience segments using commercial intelligence; and personalizing engagement based on these segments. As consolidation limits direct HCP access, pharma must focus on understanding institutional dynamics, leveraging data for targeted outreach, and aligning with organizational decision-making to drive impactful engagement.

Join for free to read