The role of Medical Science Liaisons (MSLs) has evolved to meet the demands of advancing medical technologies, complex therapies, and shifting regulations. Originally supporting commercial teams with scientific expertise, MSLs now engage diverse healthcare stakeholders across various channels. The rise of precision medicine, rare disease focus, and changing physician demographics require MSLs to master specialized knowledge and data-driven insights. Tailored engagement strategies, leveraging real-time data to identify key opinion leaders and adapt communication to audience preferences, are crucial for maximizing impact. MSLs are now strategic partners, driving value through expert relationships and informed scientific exchange.

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