White Paper

HUMANIZING AI: Real human data to generate and predict real innovation success

HUMANIZING AI: Real human data to generate and predict real innovation success

The Ipsos whitepaper, "Humanizing AI," emphasizes integrating Human Intelligence (HI) with Artificial Intelligence (AI) to enhance innovation and provide deep, human-centered insights. It critiques generic AI models that fail to capture the nuanced human behavior driving consumer decisions. Ipsos promotes training AI with comprehensive, quality human data to better predict and generate successful innovations, advocating for AI solutions that are informed by ethical, accurate, and relevant data reflecting real consumer needs and contexts.

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