The document discusses the importance of inclusive representation in advertising, highlighting Virgin Atlantic's "See the World Differently" ad as exemplary for its effective portrayal of diversity and joy. Ipsos praises the ad's effectiveness in enhancing brand attention, creative effect, and equity, attributing its success to authentic representation and adherence to the brand's identity. The ad's focus on showcasing individuality and belonging while avoiding tokenism is emphasized, along with its use of vignette storytelling. Ipsos identifies key principles for successful ESG advertising and applauds the ad's ability to resonate with audiences and drive positive change within the industry.

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