Tina Liu from Ipsos Taiwan discusses the integration of Generative AI into market research in the whitepaper "Combining Intelligence and Innovation." Ipsos has developed unique Gen AI tools like Ipsos Signals GenAI, Ipsos RISE, and InnoPredict AI to enhance research efficiency and innovation. These AI tools expedite data processing, generate new ideas, and improve product and packaging development. They address future trends with deep learning, natural language processing, and research automation, highlighting AI's role in complementing human researchers by enhancing efficiency without replacing their expertise.

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