Real-World Data In Life Sciences: Faster Launch, Increased Adoption, Higher Revenue, and a Playbook for Commercial SuccessContents Introduction 3 How life science organizations leverage real-world data today 4 Normalize and integrate data 5 Key challenges associated with the RWD status quo 6 What is a health data marketplace? 11 Eight ways health data marketplaces accelerate RWD process improvement 13 Impact of health data marketplaces on commercialization and post-launch activity 15 Conclusion 17 Contributors 18 Disclaimer The information and opinions in this paper were prepared by Reuters Events. Reuters Events has no obligation to tell you when opinions or information in this report change. We would like to thank the authors for the extensive primary research that went

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