The McKinsey white paper highlights how top-performing companies use innovation to drive growth within and beyond their core industries. These organizations prioritize developing new offerings, expanding into new geographies, and building or acquiring businesses in different sectors. Innovation accounts for up to 80% of corporate growth, helping firms create new markets and outperform peers. Success factors include fostering an innovation culture, leveraging strengths in adjacent areas, scaling through M\&A, and continuously evolving business models. These strategies enable resilience and leadership in uncertain environments.

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