This white paper analyzes the shift toward hybrid (digital + in-person) engagement with healthcare professionals (HCPs). It emphasizes the importance of delivering relevant, personalized, and timely content across multiple channels. Physicians now demand scientific depth, concise communication, and flexible access. Successful hybrid strategies require advanced segmentation, data-driven personalization, and content repurposing for different formats (webinars, video calls, face-to-face). By aligning messaging with HCP needs and leveraging analytics to refine approaches, companies can deepen trust, optimize ROI, and drive better patient care outcomes.

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