This fact sheet highlights how IQVIA’s NLP technology transforms Medical Science Liaison (MSL) notes into actionable insights. Traditionally underutilized due to inconsistency and compliance concerns, MSL data can inform physician engagement, strategic planning, and evidence generation. By applying machine learning, generative AI, and linguistics, IQVIA classifies and enriches free-text notes to reveal key themes, trends, and emerging needs. The approach enhances communication strategies, supports dynamic medical affairs planning, and improves the quality of field interactions. It ensures organizations unlock the full value of in-depth clinician conversations for more responsive and evidence-driven medical strategies.

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