Examines how the pandemic reshaped customer engagement in life sciences, shifting from face-to-face to hybrid and digital-first models. Highlights challenges in meeting evolving healthcare professional (HCP) expectations, balancing remote convenience with meaningful interactions. Recommends data-driven, omnichannel strategies, personalization, and advanced analytics to align with stakeholder needs. Emphasizes agility, seamless content delivery, and trust-building as critical for sustainable engagement in a post-COVID environment.

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