This whitepaper guides Consumer Packaged Goods (CPG) companies in unlocking revenue and ROI from promotions through data-driven strategies. Promotions are vital but often underperform, with 30–40% failing. SKUtrak recommends building a robust data foundation, using machine learning for demand forecasting, and leveraging advanced analytics for planning, scenario testing, execution, and post-event analysis. Tools like SKUtrak Promote enhance visibility, accuracy, and agility across the promotional lifecycle—empowering brands to optimise campaigns, secure retailer buy-in, and continuously improve outcomes using granular, daily data.

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