How One Company Created a Competitive Advantage with Price Optimization Software A case study based on a presentation by a leading food manufacturer. How One Company Created a Competitive Advantage with Price Optimization Software After the merger of competitors to form a new industry-leading food manufacturer, the company needed to quickly harmonize all aspects of their business to deliver value to their customers and their shareholders. Despite being a multi-billion dollar company immediately upon establishment, they had to establish a new set of operating principles. This included common core values and company culture, and a common set of data and a comprehensive technology strategy.

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