European consumer goods companies are facing challenges like inflation, supply chain disruptions, and changing consumer behaviors. To achieve profitable growth, leading companies focus on five key strategies: gaining granular consumer insights, reallocating resources toward critical capabilities, measuring and optimizing execution in real-time, leveraging data and digital tools, and adopting agile ways of working. Companies that excel in these areas see a higher likelihood of sustained commercial excellence, increased revenue, and better alignment between online and offline operations.

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