The paper titled "Crisis communication and reputation management in the digital age: A guide to best practice for the aviation industry" is a comprehensive guidance document that provides best practices for managing communication and reputation during crises, specifically in the aviation industry. The document outlines the challenges posed by the modern digital landscape, such as the rapid dissemination of information through social media and the increased expectations from the public and stakeholders. It offers detailed advice on developing a crisis communication plan, structuring a crisis communication team, managing information flow during and after an incident, and responding to various types of crises, including cyber-attacks.

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