The "Retail 2020: Reinventing Retailing" white paper by IBM and NYU Stern School explores the evolution of retail, highlighting past transformations driven by economic, demographic, and technological factors. It forecasts significant changes by 2020, driven by millennials, e-commerce, and mobile technology. Key trends include the rise of millennial consumers, the decline of middle-market retail, and the increasing dominance of online shopping, which threatens traditional brick-and-mortar stores. To survive, retailers must adopt multichannel strategies, invest in personalization, reduce retail space, and leverage technology to enhance customer experiences.

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