Challenge • Unable to charge market-rate for products • Poor sales acceptance of price changes • Difficult to change customer sell-to-price Pricing Says Sales Says Top 4 Reasons for Increased Pricing Pressure in B2B Industries Solution • New pricing strategy to blend corporate strategy and market-based guidance • Bring executive leadership on-board • Pricing consultation with sales team to increase win rate • Zilliant Price IQTM AI-based price optimization for providing intelligent price guidance 6 Tips to Gain Executive Buy-In and Sales Support Consider This: Are You Managing List Price or Selling Price? Goals Realized Three month initiative to roll out new pricing guidance delivered 200-basis point improvement with little to no volume loss.

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