Life sciences companies must adapt to ongoing change, especially post-pandemic, by adopting a people-centered "next best mindset" that combines human and digital capabilities for seamless healthcare professional (HCP) engagement. The shift to hybrid, omnichannel interactions requires careful change management, focusing on four steps: making the case for change, assessing impact, leading implementation, and evaluating progress. Effective engagement respects regional HCP preferences, balancing face-to-face and digital channels, and prioritizes leadership commitment, stakeholder involvement, and resource investment for successful transformation.

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