Hybrid HCP engagement is becoming essential as providers demand flexible, integrated interactions post-pandemic. IQVIA identifies seven success factors for effective adoption: defining role profiles, ensuring continuous training, setting clear objectives, securing leader buy-in, tailoring content to channels, enabling seamless compliant technology, and aligning performance management with hybrid goals. Success also requires change management to unify teams across omnichannel, IT, and commercial strategies. By combining people, data, and technology, life sciences companies can deliver personalized, high-value interactions that strengthen relationships and improve outcomes in evolving healthcare environments.

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