WHY CUSTOMER-CENTRIC BUSINESS MODELS ARE KEY A WHITE PAPER SURVIVING DIGITAL DISRUP TION WHY CUSTOMER-CENTRIC BUSINESS MODELS ARE KEY SURVIVING DIGITAL DISRUP TION WHY CUSTOMER-CENTRIC BUSINESS MODELS ARE KEY SURVIVING DIGITAL DISRUP TION Several years ago, the combination of four specific technologies—social, mobile, analytics and cloud, or SMAC—was touted as a “perfect storm.” A storm that either threatened communication service providers’ (CSPs’) very existence, or provided an opportunity for growth. The collision of these four technologies fundamentally reshaped customer expectations. Today, customers expect to access content and services anytime, anywhere, on any device. And CSPs already have the four SMAC technologies in place to some degree. Seamless, real-time omn

Join for free to read