Adobe’s Global Marketing Org scaled content production using GenStudio for Performance Marketing—a generative AI-powered platform enabling rapid, on-brand content creation. Initially tested internally, it boosted output speed, improved localization, refreshed assets faster, and empowered marketers to personalize campaigns at scale. AI-powered insights enhanced creative decisions, while new roles and workflows ensured brand compliance. Results included higher ROI, CTR, and content agility. Adobe stresses phased adoption with strong executive sponsorship, training, and alignment across people, processes, and tech to fully realize generative AI's transformative potential.

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