Adobe’s 2025 report reveals that most brands fail to meet consumer expectations for personalized, timely content, despite growing demand. With 71% of consumers valuing need anticipation and 78% expecting seamless experiences, only 34% of brands deliver relevant offers. Generative AI is driving content transformation, enabling faster, personalized experiences. However, adoption faces ethical, compliance, and organizational hurdles. Brands succeeding with AI invest in governance and change management. The opportunity lies in using AI to optimize content supply chains, boost engagement, and fuel growth through tailored, data-driven customer experiences.

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