How to choose a future-proof CDP

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To select a future-proof Customer Data Platform (CDP), consider a platform that unifies B2C and B2B data across all channels, offers real-time data ingestion and profile updates, and supports instant activation. Essential features include automated governance, consent tools, and comprehensive integrations with key systems, ensuring compliance and flexibility. Opt for a CDP like Adobe’s, which scales with your needs, integrates with Adobe Experience Cloud, and enhances data management with a configurable governance framework.

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How to choose a future-proof CDP

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